For the exclusive launch of “Aura,” a new line of luxury fragrances, Viral Sy designed and executed an unforgettable sensory experience. We transformed a contemporary art gallery into an ethereal “Aura” wonderland, incorporating olfactory installations, ambient soundscapes, and elegant floral designs. Our team managed all aspects of the event, including a targeted influencer marketing campaign, VIP guest management, and media relations, securing features in top lifestyle publications. The launch generated a massive social media buzz, with the event hashtag trending in the host city and a complete sell-out of the new fragrance line within the first week of its release.
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